Something can be urgent, but it doesn't matter if you don't do it. Something can be important but not urgent - it doesn't matter if you do it later, but it's i

Something can be urgent, but it doesn't matter if you don't do it. Something can be important but not urgent - it doesn't matter if you do it later, but it's important that you do it at some point (but you maybe don't need to do it right away). Something can be urgent and important - if you don't do it now, bad stuff will happen.