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This is the next iteration of ad engagement. I think it's been a long time coming. Most ads are disagreeable because they stubbornly ignore what people actuall
by sublinear 3y ago
This is the next iteration of ad engagement. I think it's been a long time coming.
Most ads are disagreeable because they stubbornly ignore what people actually think about the brand. Reddit and YouTube are too inefficient for finding legitimate reviews and opinions and have to be deliberately sought out.
I think this is still a bit too crude to be taken seriously though.
- zdragnar 3y agoIt's also a small dose of free market research for the companies doing the advertising. Being out in the open is unfortunate, but who wouldn't want free, community curated feedback?
- dist-epoch 3y agoAdvertising is meant to be one way, your message unchallenged.
- itishappy 3y agoIt's the parent discipline, marketing, which concerns itself with feedback.