Search ads are valuable because when you search for "best laptop 2023", googles decision of what to show will have a big determining factor whether you buy an h

Search ads are valuable because when you search for "best laptop 2023", googles decision of what to show will have a big determining factor whether you buy an hp, a macbook or a thinkpad. Companies are prepared to hand over literally hundreds of dollars to persuade Google to direct you to them rather than a competitor. Whereas most people are fairly used to ignoring banner ads, and the vast majority of ads don't lead directly to a purchase, so they tend to be worth only a few cents at most.