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I believe this is true in terms of the amount of money in the market, but do search ads actually work? I can't imagine them being even half as effective as bann
by xmprt 3y ago
I believe this is true in terms of the amount of money in the market, but do search ads actually work? I can't imagine them being even half as effective as banner ads or video ads or native ads. So why is it such a big business?
- londons_explore 3y agoSearch ads are valuable because when you search for "best laptop 2023", googles decision of what to show will have a big determining factor whether you buy an hp, a macbook or a thinkpad. Companies are prepared to hand over literally hundreds of dollars to persuade Google to direct you to them rather than a competitor. Whereas most people are fairly used to ignoring banner ads, and the vast majority of ads don't lead directly to a purchase, so they tend to be worth only a few cents at most.