The game is probably still in a period where the buzz around it is causing more growth than users who hav stopped playing. Even when they do, I'm sure you will

The game is probably still in a period where the buzz around it is causing more growth than users who hav stopped playing. Even when they do, I'm sure you will soon see other Zynga apps cross promoted in the game to keep the audience playing Zynga games. I think also that pushing updates to a large install base can generate some uptick.