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Just a reminder that the EU started a preliminary antitrust action over Google's ad business earlier this year. > Google’s advertising business should be broke
by GeekyBear 3y ago
Just a reminder that the EU started a preliminary antitrust action over Google's ad business earlier this year.
> Google’s advertising business should be broken up, European Union officials said Wednesday, alleging that the tech giant’s involvement in multiple parts of the digital advertising supply chain creates “inherent conflicts of interest” that risk harming competition.
“@Google controls both sides of the #adtech market: sell & buy,” tweeted Margrethe Vestager, the commission’s top competition official. “We are concerned that it may have abused its dominance to favour its own #AdX platform. If confirmed, this is illegal.”
https://www.cnn.com/2023/06/14/tech/google-eu-antitrust-ad-tech/index.html https://www.cnn.com/2023/06/14/tech/google-eu-antitrust-ad-t...
- strongpigeon 3y agoTo be clear though, the article is talking about search ads which run on a separate auction. The actions you are referring to concern the display side where Google runs a different exchange with multiple sellers for the inventory.
- GeekyBear 3y agoSure, but if the EU is looking for evidence of Google abusing it's dominant position in ad tech for it's own benefit, the US antitrust case certainly gives them a good place to start looking.
- pyrale 3y ago...On which fraud was also uncovered. https://en.wikipedia.org/wiki/Jedi_Blue https://en.wikipedia.org/wiki/Jedi_Blue