But scale matters, because usually the law doesn't get involved until scale is reached. We didn't used to have anti-spam laws because it wasn't a problem at sm

But scale matters, because usually the law doesn't get involved until scale is reached. We didn't used to have anti-spam laws because it wasn't a problem at small scales. Then it became easy for everyone and became a problem, so laws were created specifically to combat electronic spam, because current laws didn't cover that situation.