A couple more examples of urgent but not important: - Buying a pumpkin for Halloween: the stores are going to sell out of pumpkins and Halloween is going to pa

A couple more examples of urgent but not important: - Buying a pumpkin for Halloween: the stores are going to sell out of pumpkins and Halloween is going to pass, so it is urgent to buy a pumpkin while there are still pumpkins. - Commenting on a controversy on social media: very quickly, the attention will move on to the next thing and you will lose the opportunity to comment on this thing.