A random sample of logos would probably show that this effect, if it exists at all, is less striking than it appears. But even if it was a total fabrication, w

A random sample of logos would probably show that this effect, if it exists at all, is less striking than it appears. But even if it was a total fabrication, why is it resonating with people now? I think it's because making disappointing products and then just rebranding every two years or so so that you have a clean reputation-slate is, unfortunately for the consumer, a viable strategy. And it's on the rise. I wouldn't be surprised if companies that do this are affecting logo trends such that even companies who intend to maintain their brand long term are ending up with logos that feel disposable.