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> Ha, I remember seeing exactly the same article when the font of choice was a bouncy, rounded sans-serif in the mid 2000s. Every 7-10 years, there is a meta-t
by indymike 3y ago
> Ha, I remember seeing exactly the same article when the font of choice was a bouncy, rounded sans-serif in the mid 2000s.
Every 7-10 years, there is a meta-trend in logo design. The last four or so:
* Drop shadow all the things (looked good on CRTs)
* Shiny/glassy look (looked good on LCDs and CRTs)
* Bouncy, rounded sans serif (looked good on LCD)
* Flat sans serif (Looks good on HPDI screens, especially on product placements)
I used to think there was a lot to it, but now I'm pretty sure it's just changes in tech + new features in design software. Drop shadows and glassy look were mostly design software features, and the bouncy rounded and flat sans serif are driven by changes in display tech.