> Something urgent must be the most important. Not necessarily. Imagine a scenario where the team would like to submit their project to some kind of a competit

> Something urgent must be the most important. Not necessarily. Imagine a scenario where the team would like to submit their project to some kind of a competition, and the submission deadline is nearing. If they submit, they could win an award that could increase the project's visibility and potentially sales; but it's not guaranteed, and the project is already doing well enough on its own. So, that task of submitting to the competition is definitely urgent, but at best nice-to-have.