Ehhh incomplete wordmarks in a vacuum do look very same-y because they’re all coming to the same conclusion that single colour sans-serif type is very readable

Ehhh incomplete wordmarks in a vacuum do look very same-y because they’re all coming to the same conclusion that single colour sans-serif type is very readable, flexible, as well as separately very useful as a “worst case scenario” brand mark for things like printing on very small tags. For fashion brands, it’s also bonus that it’s… in fashion currently. All of these wordmarks are paired with other branding materials when not in a completely branded context. Things like other brand marks (Microsoft squares, YSL monogram), colours (Spotify green, eBay rainbow), or physical materials/products (Balenciaga will use their basic sans serif logo everywhere on their own site along with a lot of subtly branded clothing, but Nordstrom will feature products with Balenciaga plastered over them.)