Well, yeah, given that most "refreshes" have actually been "Change the font to some boring choice in Illustrator and be done with it" I kinda agree with these

Well, yeah, given that most "refreshes" have actually been "Change the font to some boring choice in Illustrator and be done with it" I kinda agree with these theories: > One person responded: "This is what happens when the creative dept is overrun by the marketing dept. Being data driven is the death of art." > Another person replied, "Brands are scared to stand out and they don’t want to pay for the time and skill it takes to create a unique logo. Blending in is easier." Except they're probably paying a lot for it I was going to blame this on tech bros but the fashion brands should have known better. A lot better. I mean, who is "Saint Laurent"?! Everybody knows YSL, "Saint Laurent" just sounds like a generic copy