Most of these (like spotify) aren't the companies' logo, just their name. Spotify has a green logo. Facebook an F in a blue square. Pinterest the styled P from

Most of these (like spotify) aren't the companies' logo, just their name. Spotify has a green logo. Facebook an F in a blue square. Pinterest the styled P from their 'old' logo. Microsoft uses the stylized windows flag. Sure, it makes sense that the word you put next to your logo doesn't distract attention too much. The fashion brands seem to be the exception. But then, this overview leaves out the theme of fashion brands that DO have a separate logo (often a monogram), and who blast it all over their designs like a pattern, like LV, Gucci and D&G. Cherry picking?