People look at this as a problem, but it's just fashion. Today, one of the primary ways we interact with brands is through 40px tall logos. It's simply too har

People look at this as a problem, but it's just fashion. Today, one of the primary ways we interact with brands is through 40px tall logos. It's simply too hard to read many old-school logos, so everything looks "the same" right now as we all react to the new requirements. But soon, logo designers will find new ways to differentiate as they need to. We went through this special time in the past 25 years when everything could have a logo much more cheaply. But we're reaching a saturation point so now "nothing has a logo" with much distinction. The current season is lovely news for me, since I'm an awful logo designer but look like a genius setting everything in Jakarta. No kidding I have created 10 logos in the past year, all using Jakarta Bold, and they all look "great" – for now.