3 ms·
My pet theory is that as brands become bigger (or traditional brands come online), more and more people are involved in the signoff on branding decisions. This
by thom 3y ago
My pet theory is that as brands become bigger (or traditional brands come online), more and more people are involved in the signoff on branding decisions. This creates a pressure to pick the least objectionable option, and so anything with any connotations that aren’t just strictly professional gets stripped.
- alt227 3y agoI believe this is referred to as 'Design by Committee' https://en.wikipedia.org/wiki/Design_by_committee https://en.wikipedia.org/wiki/Design_by_committee