I think there's a much simpler way of looking at the issue: When you type a word, it's almost 99.9999999% of the time, in a public space, in sans-serif. Changin

I think there's a much simpler way of looking at the issue: When you type a word, it's almost 99.9999999% of the time, in a public space, in sans-serif. Changing your font to look most similar to the way its written makes it more 'iconic' and normalized (remembered) when seen in the wild. Facebook, Microsoft, Google, all those brands are written in a way that _every_ typeface will render their logo, by default.