3 ms·
It's not a two-way market really, so no real market making. One seller auctioning things of.
by RandomLensman 3y ago
It's not a two-way market really, so no real market making. One seller auctioning things of.
- pyrale 3y agoGoogle doesn't only sell their own eyeballs, they also are the de facto marketplace for other people to sell space.
- RandomLensman 3y agoIs there ad space to ad space business? Interesting.
- strongpigeon 3y agoWhile true, this is in the context of the search monopoly trial. In which case they only sell their own inventory.
- pyrale 3y agoIt's always useful to show the otherwise fraudulent nature of the business, and the moral bankruptcy of the people running it. Inevitably some google exec will testify that they "strive to bring the best to their customers and bring a public-good service". By then, everyone will have been warned that this person is unquestionably a swindling weasel.
- londons_explore 3y agoGoogle Search Ads is a much bigger business than their other ads products.
- xmprt 3y agoI believe this is true in terms of the amount of money in the market, but do search ads actually work? I can't imagine them being even half as effective as banner ads or video ads or native ads. So why is it such a big business?
- londons_explore 3y agoSearch ads are valuable because when you search for "best laptop 2023", googles decision of what to show will have a big determining factor whether you buy an hp, a macbook or a thinkpad. Companies are prepared to hand over literally hundreds of dollars to persuade Google to direct you to them rather than a competitor. Whereas most people are fairly used to ignoring banner ads, and the vast majority of ads don't lead directly to a purchase, so they tend to be worth only a few cents at most.