What I saw from Apple's announcement a few months ago actually impressed me. It's clever in how it allows repurposing of their existing 2D content (applications

What I saw from Apple's announcement a few months ago actually impressed me. It's clever in how it allows repurposing of their existing 2D content (applications, movies, etc), some 3D content (games, 3D movies), and probably an initially very limited number of dedicated AR/VR experiences. Content is king here and whoever launches hardware faces the empty room problem of having a lot of potential but no content to realize it. The Apple vision pro makes for a really great way to enjoy 2D content. So, it's immediately useful that way just as a really premium way to enjoy that content. Using it to just interface with your normal desktop apps also seems highly useful. It's cheaper than getting Apple's really expensive screen and offers more screen real estate. None of that really requires new content. Then there's a huge back catalog of 3D movies, which have been coming out in cinemas for nearly 2 decades now that as of yet have struggled to reach home audiences. The deal with Disney seems like it is a smart move here. Disney has no other way to sell their 3D content right now. 3D television failed and it seems most streaming services aren't interested so far. And finally, there is of course a lot of game and VR content out there that can be adapted. Apple's new game porting kit is a strong hint that they are interested in tapping into that. All of that before developing new content specifically for this device. That's a smart move and it stretches the use of this device beyond just gamers. My guess is that if they can scale production, it will sell really well. And then the dedicated content will ramp up over the next years. Others may copy what they do technically but getting a content strategy together is much harder. Meta and Valve have bits and pieces of it. Same for Sony. But is it enough? I think they need to up their content game. Apple has that nailed it seems.