great point, but let me ask you this, how many people out there have the talent and product that matches up to Jobs and Zuck; they're once (maybe twice) in a ge

great point, but let me ask you this, how many people out there have the talent and product that matches up to Jobs and Zuck; they're once (maybe twice) in a generation kind of guys. For everyone else, you should try to get as much help as possible, and I think dressing appropriately can help you do that. You're right though, counter-signaling is something that you can use to your advantage, but you should not just be a badass, but you better have a badass product (and hopefully tons of customers)