The transformation is {kids, clothing}-> [{kids, clothing}, {children, clothing}, {kidswear}, {kids, apparel}, {kids, outfit}] for the _advertiser_ trying to bu

The transformation is {kids, clothing}-> [{kids, clothing}, {children, clothing}, {kidswear}, {kids, apparel}, {kids, outfit}] for the _advertiser_ trying to buy adds on a query. "tj maxx" isn't the part being matched, it's the "kidswear" in "tj max kidswear" that is causing it to match to {kids, clothing} because of the aforementioned transform