1. They are giving you all the tools needed to work in a professional way in a professional setting. This includes many things like being able to set all the ca

1. They are giving you all the tools needed to work in a professional way in a professional setting. This includes many things like being able to set all the camera settings manually, good metering to avoid clipping the sensor, audio metering to avoid clipping the recorder, timecode synchronization with other cameras & audio recorders, LUT preview, etc. 2. The "cinematic look" comes from a combination of things: - good lighting (using professional lights in most situations) - 180 degree shutter angle (aka "24fps"), or slow motion where appropriate - careful and artistic color grading - taking time to set up the scene in advance & good framing - good lenses - good camera sensors (mainly, high dynamic range) - holding the camera still or moving it smoothly through the scene (except when deliberately not, as in for instance The Office) - music - and, more important than you'd think: very high quality audio (good mics, appropriately mic'd, low noise, dubbed in post if needed, SFX added) 3. In short, what creates the "cinematic look" is many factors (and, usually, people) coming together as a system. This app lets your phone be part of that system. 4. What makes this app unique: (1) it integrates directly with Davinci Resolve in a way that's probably more convenient than Filmic Pro for that workflow and (2) it's free. People have been making films and TV shows on iPhones for years, so this is more of an incremental event in the industry.