I dislike the idea of authors submitting their own articles. It could be argued that the point was to produce an interesting debate on the subject on HN, but: 1

I dislike the idea of authors submitting their own articles. It could be argued that the point was to produce an interesting debate on the subject on HN, but: 1) there is no news here, only speculations, which are, as hristov said, badly put in a matter-of-fact way 2) the title is misleading to think that the problem is in the platform, not the brand, which is in fact discussed As far as Android branding is concerned, I would say that the brand is still solid, it seems that the "android phone" idea is becoming widely spread (and the only idea that can parry iPhone, since Nokia is taking a nose dive, and Windows phone is not living up to the expectations), and changing to something new at this point seems like a bad idea. Sure, Google could even push "Google Tracktor" brand, but why waste all the marketing and re-starting, when you could go with "Android certified", or similar term that will be familiar and clearly note the prestige of the new product in some way?