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There's a solid opportunity for a good free video editor for hobbyists and creators, who might not want to spend any money just yet. If you get these users on y
by dannyw 3y ago
There's a solid opportunity for a good free video editor for hobbyists and creators, who might not want to spend any money just yet. If you get these users on your software, you're much more likely to convert a sale.
The free version of Resolve is still limited for more serious / professional applications; e.g. not making use of hardware acceleration, not having certain effects, and not processing certain professional workflow codecs.
With this strategy, Resolve is essentially the "go-to" for newbies into video editing.
What's so great about Resolve licensing is their lifetime license. Pay $295 once, get it forever. For commercial productions, Blackmagic gets their $$$$$ from their cameras, physical control panels and hardware, etc. These, again range from good value (for entry and mid level) to expensive.
- _nalply 3y agoOne word: Freemium.
- kwonkicker 3y agoBlender and Unreal Engine comes to mind. Similar formula.
- ralusek 3y agoBlender is open source and free, Unreal is paid on the backend.
- jcparkyn 3y agoI wouldn't describe blender as following this formula. The only thing they sell (last time I checked) is blender studio, which as far as I'm aware is more just another way to donate while getting some things in return.
- greenknight 3y agoSo I work daily in resolve. I had a project come up at home, where i was like oh ill just use resolve as it has everything we need. Within 2 minutes, I was running into features i needed to pay for. Within 20 minutes I had bought a home copy because of how integral it is to my workflow. They get people in by being able to do the basics, but anything remotely complex, you pay for.
- diggan 3y agoI think a lot of users acquire the Studio license similar to myself as well, being a free user for a long time and when I finally went looking for my own shooting device, BlackMagic Pocket Cinema was a no brainer and includes a Studio license.
- dmbche 3y agoWhat feature? Isn't it just gpu acceleration and 4k you get with studio?
- madengr 3y ago[dead]