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I found a really good blog post about why people care about the "audience reach" they have. Perhaps you'll enjoy it? https://lolbat.netlify.app/post/wordpress-

• pixelgeek 3y ago
  Ouch. Why did I leave my petard there? I think there is some overlap and so you are probably correct to chasten me. The audience that I am discussing in that piece is a direct audience though. Clicking through to a blog post and reading it is a very different sort of interaction than clicking a "repost" button or clicking a "like" icon. That post was also one of an early set of posts about the issues of trying to find content online in a sea of SEO generated bullshit. Something that I have written about quite a few times since. My thinking on the topic has changed a bit since that post and I think that I have a) resigned myself to not being able to wind the clock back to the 00s before Google and SEO killed content discovery and b) to just posting content that I find interesting and not worrying about who reads it and what they think.