These pros and cons seem to presuppose that Amazon launch a satellite ISP in the first place. If it doesn’t make sense for them to launch on SpaceX for competit

These pros and cons seem to presuppose that Amazon launch a satellite ISP in the first place. If it doesn’t make sense for them to launch on SpaceX for competitive reasons and it also doesn’t make sense for them to launch on other providers because those providers aren’t cost-effective, Amazon could simply not launch a satellite ISP in the first place.