I just picked up an Android phone and one of the first updates changed the Android Market to Google Play, which first of all was very confusing, and second of a

I just picked up an Android phone and one of the first updates changed the Android Market to Google Play, which first of all was very confusing, and second of all, struck me as a desperate rebranding of the App Store at a time when Google (I think) should have been marketing it's existing app store and exerting control over the perversions that carriers were/are inflicting on Android handsets, a Genuine Android certification program or something of that sort.