truecar.com (and other similar sites), for better or worse, will be the downfall of the traditional car dealership... The price they give you is generally free

truecar.com (and other similar sites), for better or worse, will be the downfall of the traditional car dealership... The price they give you is generally free (or very close) of ANY profit for the dealership. They have a contract with the dealerships to honor the price, but b/c they cut so close to the bone there are instances where dealerships end up not honoring the price and try to negotiate anyways. I've seen it first hand, it doesn't work (people generally just walk out, as they should...)