3 ms·

It's an interesting move but not sure how well it will work. The heft of Android adoption was due to marketing and promotion from device manufacturers and carri

by radley 15y ago

It's an interesting move but not sure how well it will work. The heft of Android adoption was due to marketing and promotion from device manufacturers and carriers blocked out of the new wave Apple/ATT smart phones. That marketing heft is likely move to Win8, leaving Play in a very weak position.

sek 15y ago
Google owns an ecosystem, that is something WP7 has not. Win8 will have difficulties with the Windows legacy. Play will probably run Chrome what is a formidable brand, Google want's to go ChromeOS in the long term anyway. Don't forget it is Google Play, so the most valuable brand in the world is a part in it. I don't think Google's position is that bad, but it will be interesting to see how it turns out.
AnthonyMouse 15y ago
Why do you expect anyone to have a significant interest in marketing Windows 8? I can think of at least half a dozen reasons why they would want to studiously avoid it: For one thing, the impetus behind the original Android push has expired, because now most everyone has got both Android and iOS available as options, so there is no need to claim something new as the answer to a competitor who has something you don't. Moreover, Windows is non-exclusive, so even if it was something "new and different" it wouldn't be anything your competitors can't also provide. At the same time, Microsoft's sweetheart deal with Nokia provides a significant disincentive for non-Nokia OEMs to push Windows. In addition to that, adding a third major platform would increase costs for exactly the same reasons that everyone is always complaining about Android fragmentation. And because Windows-on-ARM doesn't run "real Windows" programs, people who bought ARM tablets expecting them to do so will be returning them in droves, creating huge headaches for anyone who sells them in quantity. There is also the problem of Microsoft being a bit of a dangerous character; if other companies allow them to claim a significant foothold in the tablet market, there is no small chance that they will eventually be able to leverage the desktop Windows monopoly into a mobile monopoly, which would leave the OEMs and carriers at Microsoft's mercy going forward. I mean why do you think nobody is pushing WP7?

by radley 15y ago

sek 15y ago

Google owns an ecosystem, that is something WP7 has not. Win8 will have difficulties with the Windows legacy. Play will probably run Chrome what is a formidable brand, Google want's to go ChromeOS in the long term anyway. Don't forget it is Google Play, so the most valuable brand in the world is a part in it. I don't think Google's position is that bad, but it will be interesting to see how it turns out.

AnthonyMouse 15y ago

Why do you expect anyone to have a significant interest in marketing Windows 8? I can think of at least half a dozen reasons why they would want to studiously avoid it: For one thing, the impetus behind the original Android push has expired, because now most everyone has got both Android and iOS available as options, so there is no need to claim something new as the answer to a competitor who has something you don't. Moreover, Windows is non-exclusive, so even if it was something "new and different" it wouldn't be anything your competitors can't also provide. At the same time, Microsoft's sweetheart deal with Nokia provides a significant disincentive for non-Nokia OEMs to push Windows. In addition to that, adding a third major platform would increase costs for exactly the same reasons that everyone is always complaining about Android fragmentation. And because Windows-on-ARM doesn't run "real Windows" programs, people who bought ARM tablets expecting them to do so will be returning them in droves, creating huge headaches for anyone who sells them in quantity. There is also the problem of Microsoft being a bit of a dangerous character; if other companies allow them to claim a significant foothold in the tablet market, there is no small chance that they will eventually be able to leverage the desktop Windows monopoly into a mobile monopoly, which would leave the OEMs and carriers at Microsoft's mercy going forward. I mean why do you think nobody is pushing WP7?