TL;DR: As tablet prices fall, Amazon won't be able to subsidize the tablet price in expectation of digital purchases by the increasingly frugal tablet purchaser

TL;DR: As tablet prices fall, Amazon won't be able to subsidize the tablet price in expectation of digital purchases by the increasingly frugal tablet purchaser. Interesting assertion, but I'd bet on Amazon knowing their numbers better than Mike Elgan (who? the author of the article).