If they stripped down their OS so it wasn't so clunky and unstable. If they had a web browser that wasn't sub-IE5 quality. (As a developer) if development wasn'

If they stripped down their OS so it wasn't so clunky and unstable. If they had a web browser that wasn't sub-IE5 quality. (As a developer) if development wasn't Windows-only/massively fragmented/difficult to set up. Apple's got "cool", Android's got "cheap/open". Nobody owns "reliable". BB did for a while but seem to be trying to play catch-up with Apple and failing. They don't stand for anything any more. BB are well positioned to be the Thinkpad/Toughbook/Model-M Keyboard of mobile devices - minimalist, under-designed and ultra-reliable. Ask anyone who had a Nokia 3310 phone about it and they'll rave about how indestructible and reliable it was. Ask a business nerd about their Thinkpad and they'll tell you that they don't care it's not as cool as a frou-frou Macbook, it's a machine for getting serious work done. A few years ago you'd get a similar response from a BB user, now they just look mildly embarrassed and say "work pays for it, I don't get a choice. I hear we're going to be able to bring our own iPhones in soon though."