If total shrink as a percentage of sales has remained within a narrow band for many years, then it's natural to wonder why there's suddenly wall-to-wall coverag

If total shrink as a percentage of sales has remained within a narrow band for many years, then it's natural to wonder why there's suddenly wall-to-wall coverage of the ostensible crisis of retail theft. From the panicked noises made by this CEO and his media amplifiers, you'd think losses must be up by a factor of ten. The fact that total losses are relatively constant gives the lie to the entire narrative.