But let's not kid ourselves. Apple lost the battle for the desktop computer in the 80s, and it never regained it. Jobs returned Apple to profitability by giving

But let's not kid ourselves. Apple lost the battle for the desktop computer in the 80s, and it never regained it. Jobs returned Apple to profitability by giving up on that market and positioned the company into a new one. This is simply incorrect. http://www.asymco.com/2012/02/28/the-value-of-the-os-x-monopoly/ http://www.asymco.com/2012/02/28/the-value-of-the-os-x-monop... Are you seriously describing the company making 3 times as much profit as their nearest competitor and consistently outgrowing them all for more than 20 straight quarters as "giving up on the market"?