this is brilliant: 8<-------------------------- The entire process was a series of tiny, painstaking tradeoffs. Each time I decided to make a question into a

this is brilliant: 8<-------------------------- The entire process was a series of tiny, painstaking tradeoffs. Each time I decided to make a question into a scale, this boosted the total time it took to complete the survey by a few seconds. And I had to care about those few seconds. In the end, the average time it took users to complete the survey was 40 minutes. This is really long for a survey! You really have to get people to care about it in order to finish. So: How do I get them to care? I decided to give users a score at the end — How freaky are you compared to others?