3 ms·

What they need to realize is that price isn't everything. Or doesn't have to be. There are more ways to compete: * Better pizza * Better customer service * B

by Zirro 15y ago

What they need to realize is that price isn't everything. Or doesn't have to be. There are more ways to compete: * Better pizza * Better customer service * Better facilities * More variety in ingredients * Fresher ingredients Just like people pay more for Apples computers for equal reasons in the computer-world, even though the competition is cheaper, I wouldn't mind paying a (much) higher price than the one mentioned in the article if the points mentioned above stood out against the other restaurants.

deleted 15y ago
[deleted]
6ren 15y ago
* Publicity
beaumartinez 15y ago
You wouldn't, but the other 95% of the population would :-)
jim_h 15y ago
Fresh out of the oven is also a factor for choosing a place. Who wants pizza that has been sitting around for a while. The pizzas at pizza shops like 2 bros pizza are fresh during high volume times. Usually only 0-5 minutes fresh out of the oven until the next pizza is put out and sold.. I may not consider it a nice place for a date, but it's a quick and cheap lunch option once in a while.
hippich 15y ago
I can say only for myself, but I suspect it will work the same way for many many others out there. For me price is something easily measurable, where everything you described - hard to measure. For me model of discounts/groupons/etc work pretty well. If I see I can try something new without paying over what I would pay in other place - I would do it. And if it is really good - I would stick to them even with higher price.
- electromagnetic 15y ago
  > where everything you described - hard to measure. Quality isn't hard to measure. Where I live, in terms of pizza, there's the chains Dominoes and Pizza Pizza. I haven't bought from Pizza Pizza in over two years, because in their peak times they just crank their ovens and burn their pizzas. I'm sorry, but when I'm dropping $50 on an order burning/=cooking. When the bottom is so black and charred and the cheese barely melted, you haven't cooked it. Of the smaller stores, it's mostly a matter of they can't deliver in a reasonable time. One that does I refuse to order from because their delivery guys try to rip you off when you're drunk (order came to ~$75, I had two fiftys and a twenty and wanted to give him eighty. After about 5 minutes of juggling money and change between him an me I realised he had both fifty's and I just said 'I've got it', took the money back off him, gave him 70 and told him to fuck off and slammed the door - I think at one point he was getting a tip of $15 because I grabbed a 20 from a friend. The next time we ordered from there they tried it again by 'not having change'). Every time, I end up back at dominoes because their stuff is fresher, properly cooked and not overly greasy.
  - Klinky 15y ago
    I think you made the other posters point. You had a bad experience once and still bought from the same pizza joint, possibly a couple more times to have further bad experiences. Maybe it was price that drove you to continue in your effort to get a bad business to give you a good product? Maybe you wanted a change and thought the previous experiences were anomalous? Regardless it took you some time to figure out that the business was bad. Now repeat that for every pizza joint in NYC, not so easy... Customers don't have access to the kitchen, the ingredient supply chain or background checks on the employees. Looking at a coupon flyer doesn't tell you that the staff is rude, the pizzas are bland and the employees don't wash their hands. Some companies work by pumping out a poor, low cost product and wait for the suckers to bite or the previous suckers to forget or think it was a one-off. There are also a lot of people who will put up with crap so long as they think they're getting a deal.

by Zirro 15y ago

deleted 15y ago

[deleted]

6ren 15y ago

* Publicity

beaumartinez 15y ago

You wouldn't, but the other 95% of the population would :-)

jim_h 15y ago

Fresh out of the oven is also a factor for choosing a place. Who wants pizza that has been sitting around for a while. The pizzas at pizza shops like 2 bros pizza are fresh during high volume times. Usually only 0-5 minutes fresh out of the oven until the next pizza is put out and sold.. I may not consider it a nice place for a date, but it's a quick and cheap lunch option once in a while.

hippich 15y ago

I can say only for myself, but I suspect it will work the same way for many many others out there. For me price is something easily measurable, where everything you described - hard to measure. For me model of discounts/groupons/etc work pretty well. If I see I can try something new without paying over what I would pay in other place - I would do it. And if it is really good - I would stick to them even with higher price.

electromagnetic 15y ago
> where everything you described - hard to measure. Quality isn't hard to measure. Where I live, in terms of pizza, there's the chains Dominoes and Pizza Pizza. I haven't bought from Pizza Pizza in over two years, because in their peak times they just crank their ovens and burn their pizzas. I'm sorry, but when I'm dropping $50 on an order burning/=cooking. When the bottom is so black and charred and the cheese barely melted, you haven't cooked it. Of the smaller stores, it's mostly a matter of they can't deliver in a reasonable time. One that does I refuse to order from because their delivery guys try to rip you off when you're drunk (order came to ~$75, I had two fiftys and a twenty and wanted to give him eighty. After about 5 minutes of juggling money and change between him an me I realised he had both fifty's and I just said 'I've got it', took the money back off him, gave him 70 and told him to fuck off and slammed the door - I think at one point he was getting a tip of $15 because I grabbed a 20 from a friend. The next time we ordered from there they tried it again by 'not having change'). Every time, I end up back at dominoes because their stuff is fresher, properly cooked and not overly greasy.
- Klinky 15y ago
  I think you made the other posters point. You had a bad experience once and still bought from the same pizza joint, possibly a couple more times to have further bad experiences. Maybe it was price that drove you to continue in your effort to get a bad business to give you a good product? Maybe you wanted a change and thought the previous experiences were anomalous? Regardless it took you some time to figure out that the business was bad. Now repeat that for every pizza joint in NYC, not so easy... Customers don't have access to the kitchen, the ingredient supply chain or background checks on the employees. Looking at a coupon flyer doesn't tell you that the staff is rude, the pizzas are bland and the employees don't wash their hands. Some companies work by pumping out a poor, low cost product and wait for the suckers to bite or the previous suckers to forget or think it was a one-off. There are also a lot of people who will put up with crap so long as they think they're getting a deal.