“good for the consumer” is as subjective as the consumer. the eu disagrees in that it views itself as representative of the consumer. similar to how us states

“good for the consumer” is as subjective as the consumer. the eu disagrees in that it views itself as representative of the consumer. similar to how us states set laws that may be more strict than others. get a large enough government of a populace with a large enough portion of the sales, and companies can be made to act. which can be good, but isn’t a guarantee. just because companies can be forced to act doesn’t mean the forced actions are actually good for the consumer. (plus a decent amount is political theatre.)