> ... the ads are just encoded directly into the video stream There has to be a reason why they haven't done that already. Perhaps they haven't worked out a re

> ... the ads are just encoded directly into the video stream There has to be a reason why they haven't done that already. Perhaps they haven't worked out a reliable way to track ad impressions in the continuous stream. Perhaps they got it working but it's too resource intensive at scale. Given the magnitude of revenue at stake, the other shoe should have dropped by now.