I landed on the page and got lost. Its fine if you haven't setup your sign up yet, but there's not even marketing copy telling me why I'm there, and what I'm s

I landed on the page and got lost. Its fine if you haven't setup your sign up yet, but there's not even marketing copy telling me why I'm there, and what I'm supposed to do. What is unique about this photo sharing? Why would I use this over flickr, or any of the dozens of other photo sharing tools?