There are different kinds of unbearable. If Musk had simply cranked up the ads to increase revenue, it would have worked / probably wouldn't have hurt the plat

There are different kinds of unbearable. If Musk had simply cranked up the ads to increase revenue, it would have worked / probably wouldn't have hurt the platform like all his other changes. The problem at Twitter (from a short term profit perspective) is that his changes - or rather, what he wanted to do - were not all so simple.