It's possible to have a single privacy policy for a collection of services and different applicability of it for each single one, and for the interactions betwe

It's possible to have a single privacy policy for a collection of services and different applicability of it for each single one, and for the interactions between them. For example, some people might not mind Maps and Search data to be combined (both for ads and for recommendations) but object strongly against adding Photos or Mail into the mix. As long as they had different privacy policies, users could opt-in into each one individually and data sharing was a difficult mess. The single privacy policy fixed the mess (and made it easier for users to understand what's going on, too: just one set of rules), but removed some user choice while not giving a choice at all for certain new data uses (the cross referencing parts).