It's as much a scam as SEO used to be, or still is. Yes there are some techniques, that help you get better results, like providing examples and being precise.

It's as much a scam as SEO used to be, or still is. Yes there are some techniques, that help you get better results, like providing examples and being precise. Especially local LLMs tend to have their own litte quirks, which you'll have to work around. Same with SEO, yes, putting all you content in an image is bad, but as a rule of thumb ranking = relevancy * content * honest backlinks * google secret sauce. If you are able to avoid the obvoius footguns, there is no need to ever hire a Prompt-Engineer /SEO-"expert"