"who see someone using an iPad without knowing it is an Apple product" But some non tech people who see someone using any tablet will think it's an iPad becaus

"who see someone using an iPad without knowing it is an Apple product" But some non tech people who see someone using any tablet will think it's an iPad because Apple is the dominant player in the market. Other companies can't be held responsible for people's assumptions. Nor should they be forced to go out of their way to distinguish themselves from the dominant player for the sole purpose of reducing confusion. Or should they? I don't think so. I think there has to be some basic responsibility on the part of the consumer to at least look at the box.