...And Apple also considered making Bing the default search engine. And they considered building their own. They might even have considered Yahoo at some point.

...And Apple also considered making Bing the default search engine. And they considered building their own. They might even have considered Yahoo at some point... Off course they considered. But it turned out no-one but Google was able or willing to pony up the billions of free money they have been hooked on for so long.