This is terrible advice. The author is essentially discounting the value of aesthetic, which is nonsense, and then suggesting that if you do value aesthetic you

This is terrible advice. The author is essentially discounting the value of aesthetic, which is nonsense, and then suggesting that if you do value aesthetic you automatically have a bad product or a bad investor, again utter rubbish. I argue it’s the other way, discounting aesthetic in this way to me says you are either lazy (and therefore I should be concerned about credibility and other gaps) or you are a contrarian in which case you will likely be high maintenance and trouble.