Because if someone is looking to buy a new phone and they see the pixel is 3 years old while the Samsung is 3 months old and 5% faster, you’re going to buy the

Because if someone is looking to buy a new phone and they see the pixel is 3 years old while the Samsung is 3 months old and 5% faster, you’re going to buy the Samsung. So every maker has to have the best they have on sale at all times.