Its only fitting that the now defunct "Journal for Targeting, Measurement and Analysis for Marketing" would have a clickbaity and misleading title on an article

Its only fitting that the now defunct "Journal for Targeting, Measurement and Analysis for Marketing" would have a clickbaity and misleading title on an article that seems completely off-topic and of very poor quality. A Springer sponsored precursor to the SEO driven abominations of today maybe? Confusing calculation with proof is an inexcusable mistake for any serious journal. There can be little doubt that proving theorems is a cognitive tool that developed on the basis of observed regularities. But both asking the question why and, importantly, answering it using logic are highly non-trivial developmemts.