3 ms·
There are two scenarios: 1. Each car costs $33k more to make than it sells for. Marginal cost > marginal revenue. Selling more cars will hurt the business. Qui
by clnq 3y ago
There are two scenarios:
1. Each car costs $33k more to make than it sells for. Marginal cost > marginal revenue. Selling more cars will hurt the business. Quite dramatic, basically nothing can be done.
2. Each car costs less than it sells for. Marginal cost < marginal revenue. But the business overall is making a loss, equivalent to $33k times cars sold due to fixed costs. Selling more cars helps the business. Less dramatic, business as usual for a company that can only be profitable at scale, nothing new.
Headline says #1, but I really doubt it’s #1.
- Tagbert 3y agoThat is similar to all the blog reports last spring claiming Ford was losing $3B a year on their EVs based on the bottom line numbers in their quarterly reports. Those same blogs ignored the numbers earlier in the report about Ford spending about $3B on battery and vehicle assembly factories and equipment.