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so in the case of ONP (I assume this is the business you're referring to), is the challenge for you is finding folks who'll buy ad space in your magazine? wher

• tstegart 15y ago
  ONB, yeah, the challenge is finding advertisers. The smaller companies often have no contact information, and the larger companies mostly use ad agencies. So then you have to find who is representing whom, and then additionally find a way to reach the media buyers within that agency. We haven't fully launched our effort, but we're planning on getting leads through our contacts in the advertising agency market, through our app itself (which will invite people to advertise) and through cold calling smaller companies (or cold emailing in this day and age). We're also putting together a press kit to encourage media buyers at agencies to try us out. To a car company or a major advertiser, the prices we'll be charging will be tiny compared to a tv media buy.