You're correct. It's only "zero" in the sense that it's so low that nobody cares enough to quantify it. Several of our competitors spend over $100 million per y

You're correct. It's only "zero" in the sense that it's so low that nobody cares enough to quantify it. Several of our competitors spend over $100 million per year (each) on TV commercials, billboards, and online display ads. We have a guy that writes blog posts when he has time. Oh, and we have a Twitter account. So, yeah, there is that.