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>> 2. Enable easy unsubscription > That has long been required by law. Did they not factor this in yet?! This isn't generally required by law (but please corr

>> 2. Enable easy unsubscription > That has long been required by law. Did they not factor this in yet?! This isn't generally required by law (but please correct me if I'm wrong; it's been some time since I worked in the email industry.) Requiring this from large senders is going beyond what the law requires. Not all messages are subject to the laws that do exist around bulk email. For example, under the US CAN-SPAM law, "transactional" messages like purchase or shipping confirmations are not required to have unsubscribe links (even though they may be sent in bulk). Some classes of bulk email that normal people think of as marketing are also exempt from the law, such as email from political campaigns. There are also gray areas, like transactional messages having a certain amount of marketing content in them. I also believe the laws pertaining to bulk email do not apply to individual messages sent by a human. A particular email might be lawful for a single person to send individually, even though it might be unlawful for a program to send the same email as part of a bulk campaign. It's unfortunately and surprisingly difficult to make generalizations about email.

lucb1e 3y ago
> This isn't generally required by law (but please correct me if I'm wrong; it's been some time since I worked in the email industry.) I was thinking of commercial, not transactional email at that time. For that, the law that I'm familiar with: https://www.acm.nl/nl/verkoop-aan-consumenten/reclame-en-verleiden/spam-voorkomen-uw-reclame#maak-afmelden-makkelijk https://www.acm.nl/nl/verkoop-aan-consumenten/reclame-en-ver... and I tend to assume that most things that we have in the Netherlands are EU-wide, either in spirit or by being EU-originated legislation. Checking Wikipedia's spam article, four clicks and some ctrl+f'ing later, yes: > provided that customers clearly and distinctly are given the opportunity to object, free of charge and in an easy manner, to such use of electronic contact details [...] on the occasion of each message https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:02002L0058-20091219 https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CEL... Came into effect in July 2002 For transactional email, I don't really see the point of unsubscribe links. What's one-click unsubscribe supposed to do when you press it on a StreamSeries invoice, cancel your subscription because they won't be able to invoice you anymore for the streaming service? The only legitimate instance that comes to mind is if a third party filled in your email address and is triggering the emails to annoy you, then unsubscribe could make sense, but that could also just be prevented from happening by doing the (typical) email validation step.

lucb1e 3y ago

> This isn't generally required by law (but please correct me if I'm wrong; it's been some time since I worked in the email industry.) I was thinking of commercial, not transactional email at that time. For that, the law that I'm familiar with: https://www.acm.nl/nl/verkoop-aan-consumenten/reclame-en-verleiden/spam-voorkomen-uw-reclame#maak-afmelden-makkelijk https://www.acm.nl/nl/verkoop-aan-consumenten/reclame-en-ver... and I tend to assume that most things that we have in the Netherlands are EU-wide, either in spirit or by being EU-originated legislation. Checking Wikipedia's spam article, four clicks and some ctrl+f'ing later, yes: > provided that customers clearly and distinctly are given the opportunity to object, free of charge and in an easy manner, to such use of electronic contact details [...] on the occasion of each message https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:02002L0058-20091219 https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CEL... Came into effect in July 2002 For transactional email, I don't really see the point of unsubscribe links. What's one-click unsubscribe supposed to do when you press it on a StreamSeries invoice, cancel your subscription because they won't be able to invoice you anymore for the streaming service? The only legitimate instance that comes to mind is if a third party filled in your email address and is triggering the emails to annoy you, then unsubscribe could make sense, but that could also just be prevented from happening by doing the (typical) email validation step.